Many firms make the error of believing that simply distributing a press announcement guarantees media visibility. The fact is, most end up in the digital void, ignored by editors. Frequent pitfalls include focusing on internal terminology instead of a compelling story; lacking clear calls to acti

Deciding between a news release and earned media attention can be perplexing for businesses . While a press release offers guaranteed control over your message , it's essentially self-promotion. Reporting – secured through pitching journalists – carries significantly more weight with your target